You have created a great product, but now you are facing a huge challenge, how to get people to notice it on store shelves. With so many options, standing out is harder than ever. Shoppers are quick to make choices, often just by looking at the packaging.
If your packaging doesn’t grab the attention of customers in a few seconds, they might walk right past it. You need packaging that not only protects your product but also represents your brand. Here are some effective tips to help you make your packaging stand out on shelves.
1. Work with a Custom Printed Packaging Solutions Provider
The first step in making your packaging stand out is working with a custom printed packaging solutions provider. These professionals can help you design packaging that reflects your brand and appeals to your target audience.
They have experience in color choices, design layouts, and the right materials to use. When you work with experts, your ideas come to life in a way that’s both creative and professional. They can also help you avoid common mistakes and guide you on how to stay within your budget while still making a strong impact.
2. Tell a Story Through Design
People connect with stories, and your packaging can tell a simple story that draws customers in. This doesn’t mean you need to include a long paragraph on the box. Instead, think about using colors, images, and even textures that give people a feeling about your product.
For example, if you’re selling eco-friendly soap, using earthy tones and natural textures will help support that message. When your packaging tells a story that makes sense, it builds trust and encourages buyers to learn more.
3. Use Bold and Clear Branding
Branding is more than just your logo. It’s the style, tone, and message that your packaging sends. Make sure your brand name is easy to read, and choose a design that matches your overall image. If your brand is fun and playful, then bright colors and quirky fonts can work well.
If your product is meant to be calming or serious, then soft colors and clean lines might be a better choice. Consistent branding helps customers remember your product and makes it easier for them to spot it again later.
4. Choose Unique Shapes or Features
Sometimes, the shape of your packaging can be just as important as the design. If all the other boxes on the shelf are square, something with a unique shape or opening feature will naturally stand out.
You don’t have to go overboard—simple changes like a curved edge, a window to see the product or an easy-open tab can make a big difference. Shoppers are drawn to things that look different, and an unusual package can spark curiosity.
5. Add Texture or Special Finishes
One thing many people don’t know is how packaging feels in your hands. A box with a smooth, glossy finish or a raised logo might catch attention in a way that plain packaging does.
Touch is a big part of the buying experience, and textures like embossing, foil stamping, or even matte finishes can give your packaging a premium feel. These little details can make your product feel more special and worth trying.